King Digital Launches Candy Crush Soda Saga

King Digital Launches Candy Crush Soda Saga

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses King Digital's success with Candy Crush and its strategy to maintain market relevance. Despite challenges like declining profits, King Digital aims to expand in Asia and diversify its game offerings. The company is leveraging its Candy Crush formula while exploring new genres and technologies like virtual reality.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary revenue model for King Digital's games?

One-time purchase

Advertising

In-game purchases

Subscription fees

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the impact on King Digital's sales in the third quarter?

Sales increased by 17%

Sales decreased by 17%

Sales remained stable

Sales increased by 38%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which market is King Digital focusing on for future growth?

Asia

South America

Europe

North America

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of games is King Digital planning to diversify into?

Board games

Virtual reality games

Educational games

Sports games

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company did King Digital recently acquire to aid in their diversification?

A console game developer in Japan

A mobile developer in Singapore

A PC game developer in China

A mobile developer in India