The App That Could Rock the Concert-Ticketing Industry

DICE is a ticketing service founded by Phil Hutcheon, offering a unique user experience with no booking fees and direct dealings with promoters and artists. It aims to prevent ticket scalping by tagging tickets to buyers' phones, making resale difficult. DICE also provides a platform for users to resell tickets if they can't attend. The service is currently focused on London but plans to expand globally, leveraging mobile technology to reach a wider audience.

What is a unique feature of DICE that differentiates it from other ticketing services?

• It offers free merchandise with every ticket.

• It provides a personalized guide to gigs.

• It guarantees front-row seats for all events.

• It offers discounts on group bookings.

How does DICE ensure there are no hidden costs for users?

• By dealing directly with promoters and artists.

• By offering a subscription model.

• By charging a one-time registration fee.

• By providing free tickets to early users.

What is ticket scalping, and how does DICE address it?

• Selling tickets at a discount; DICE offers price matching.

• Buying tickets in bulk and reselling at higher prices; DICE tags tickets to phones.

• Selling fake tickets; DICE uses blockchain technology.

• Offering tickets for non-existent events; DICE verifies event authenticity.

What feature does DICE offer for users who cannot attend a gig?

• A waiting list for ticket resale.

• A free ticket to another event.

• A ticket exchange program.

• A refund policy.

What is DICE's long-term goal with its mobile technology?

• To create a social media platform for music lovers.

• To expand its service globally.

• To offer virtual reality concert experiences.

• To develop a music streaming service.