How Digital Jungle Gets Western Companies China Ready

The video explores the complexities of marketing to Chinese consumers, focusing on the middle class and the need for strategic planning. It highlights the importance of understanding the target consumer and adapting strategies for different clients, such as Bentley. The discussion includes the role of luxury brands and the necessity of creating emotional connections. The video also addresses the role of digital marketing as a channel for consumer engagement.

What is the initial step in addressing the question of how to market to China?

• Creating a social media campaign

• Understanding the target consumer

• Setting up a local office

• Reducing product prices

How has the approach to targeting Chinese consumers changed over time?

• Targeting Chinese consumers both in China and abroad

• Only using traditional marketing channels

• Focusing solely on the Chinese middle class

• Reducing marketing efforts in China

What was a significant change in Bentley's business model for the Chinese market?

• Increasing the number of resellers

• Lowering vehicle prices

• Focusing on electric vehicles

• Entering the market directly

Why should Western luxury brands avoid competing on price with Chinese brands?

• Western brands focus on creating emotional value

• Western brands have no market presence

• Chinese brands have better quality

• Chinese brands are not popular

What role does digital marketing play in the overall marketing strategy?

• It replaces traditional marketing completely

• It is one of several channels to reach consumers

• It is a buzzword with no real impact

• It is the only channel used