How Digital Jungle Gets Western Companies China Ready
Interactive Video
•
Business, Architecture
•
University
•
Hard
Wayground Content
FREE Resource
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the initial step in addressing the question of how to market to China?
Creating a social media campaign
Understanding the target consumer
Setting up a local office
Reducing product prices
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How has the approach to targeting Chinese consumers changed over time?
Targeting Chinese consumers both in China and abroad
Only using traditional marketing channels
Focusing solely on the Chinese middle class
Reducing marketing efforts in China
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a significant change in Bentley's business model for the Chinese market?
Increasing the number of resellers
Lowering vehicle prices
Focusing on electric vehicles
Entering the market directly
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why should Western luxury brands avoid competing on price with Chinese brands?
Western brands focus on creating emotional value
Western brands have no market presence
Chinese brands have better quality
Chinese brands are not popular
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What role does digital marketing play in the overall marketing strategy?
It replaces traditional marketing completely
It is one of several channels to reach consumers
It is a buzzword with no real impact
It is the only channel used
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