Freshpet CEO Talks IPO & Famous 'Meow' Jingle

The transcript covers the creation of a pet food company, focusing on health and humanization trends. It details the challenges of manufacturing fresh pet food, including the need for refrigeration and specialized equipment. The company has invested in a state-of-the-art facility in Pennsylvania and plans further expansion due to growing sales. Currently, the company is present in over 13,000 stores, with potential for further distribution. Initially focused on dog food, the company plans to re-enter the cat food market. The transcript also discusses the history of the Meow Mix jingle and its significance.

What were the two major trends that influenced the creation of Freshpet?

• Health and Wellness, Humanization

• Technology, Innovation

• Cost Reduction, Efficiency

• Globalization, Urbanization

What is unique about the Freshpet facility in Pennsylvania?

• It is located in a remote area.

• It uses solar energy for production.

• It is the largest pet food plant in the USA.

• It is the only refrigerated pet food plant in the world.

How many stores currently carry Freshpet products?

• Over 13,000

• Over 20,000

• Over 10,000

• Over 15,000

What was the reason Freshpet initially focused only on dog food?

• Lack of resources

• Higher demand for dog food

• A non-compete agreement

• No interest in cat food

Where did the Meow Mix jingle originate?

• A music studio in Los Angeles

• A marketing firm in Chicago

• An agency in New York City

• A production house in Miami