Dreamworks Builds Brand With Help From High-Tech Santa

The video discusses Dream Place, a high-tech take on the traditional mall Santa experience, where families can make reservations online to visit the North Pole, meet Shrek, and interact with DreamWorks characters. DreamWorks aims to diversify its revenue by boosting consumer product sales and building its brand through this experience. The initiative also serves as an entry point into themed rides, similar to Disney's strategy. DreamWorks hopes to revive the Shrek brand and engage younger audiences.

What is the main feature of the Dream Place experience?

• A simple photo session with Santa

• A traditional mall Santa setup

• A high-tech interactive journey

• A virtual reality game

How does DreamWorks plan to eliminate lines for the Dream Place experience?

• By extending visiting hours

• By offering free tickets

• By using a reservation system

• By increasing the number of Santas

What is one of the goals of DreamWorks' Dream Place initiative?

• To launch a new streaming service

• To create a new movie franchise

• To diversify revenue through consumer products

• To open a new theme park

Which character is prominently featured to engage children at Dream Place?

• Mickey Mouse

• Shrek

• Harry Potter

• SpongeBob SquarePants

What is the temporary nature of the Dream Place structures intended to achieve?

• To reduce construction costs

• To test the strategy during holidays

• To minimize environmental impact

• To allow for easy relocation