Coca-Cola's CTO Talks Innovation

Guy Wollaert, CTO of Coca Cola, discusses the company's focus on innovation and technology. He explains the importance of technology in both digital and physical spaces, and how Coca Cola uses it to engage with health-conscious consumers. Wollaert highlights the company's ongoing efforts to collaborate with startups and established businesses to enhance their global reach and innovation capabilities.

Why does Coca Cola emphasize the role of a Chief Technology Officer?

• To oversee marketing strategies

• To lead innovation in both digital and physical technologies

• To manage the company's finances

• To handle legal matters

How is Coca Cola using technology to connect with health-conscious consumers?

• By launching a health magazine

• By providing diet plans

• By developing wearable devices for health monitoring

• By offering free gym memberships

What is a key aspect of Coca Cola's approach to innovation?

• Investing only in traditional marketing

• Avoiding partnerships with other companies

• Collaborating with startups and established companies

• Focusing solely on internal research

What is the purpose of Coca Cola's collaboration with startups?

• To improve employee satisfaction

• To expand their product line

• To gain access to new ideas and technologies

• To reduce production costs

How does Coca Cola benefit from partnering with companies that lack a global footprint?

• By acquiring their entire business

• By providing them with global reach and scale

• By offering them financial support

• By gaining exclusive rights to their products