Environmental Issues Are Businesses Responsibility

Marie-Claire Daveu, Kering's Chief Sustainability Officer, discusses the importance of sustainability in the luxury industry. She highlights Kering's commitment to addressing climate change, biodiversity loss, and resource scarcity. The company has integrated sustainability into its core business strategy, using tools like the Environmental Profit and Loss account to measure and communicate its environmental impact. Daveu emphasizes that consumers are increasingly aware of sustainability, linking it to health and pollution. She concludes by noting the responsibility of luxury brands to lead in setting sustainable trends.

Why does Kering consider sustainability crucial for its business strategy?

• To reduce production costs

• To expand into new markets

• To address major 21st-century issues

• To increase product prices

What tool has Kering developed to assess its environmental impact?

• Carbon Footprint Calculator

• Environmental Profit and Loss account

• Sustainability Index

• Green Product Rating

How does Kering view the relationship between luxury products and sustainability?

• Sustainability decreases the value of luxury products

• Luxury products are less sustainable

• Sustainability is inherent to the quality of luxury products

• Luxury products are unrelated to sustainability

What is the growing consumer trend regarding sustainability in luxury purchases?

• Consumers are increasingly aware of sustainability

• Consumers prioritize price over sustainability

• Consumers prefer non-sustainable luxury products

• Consumers are indifferent to sustainability

What responsibility does the luxury industry have according to the transcript?

• To reduce product quality

• To set trends in environmental consciousness

• To focus solely on profit

• To ignore environmental issues