Yahoo CEO Marissa Mayer Fights Back

Yahoo CEO Marissa Mayer Fights Back

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Business

University

Hard

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Marissa Mayer, Yahoo's CEO, defended her leadership amid investor pressure by highlighting positive earnings and her stewardship of shareholder wealth. Despite returning significant capital to shareholders, Yahoo faces challenges in revenue growth, lagging behind industry standards. Speculation about a potential merger with AOL was discussed, but AOL's focus remains on its own transformation. Mayer emphasizes Yahoo's valuable assets and strategic direction, aiming to build content and monetize user bases.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the key financial achievements Marissa Mayer highlighted in her defense?

Yahoo's acquisition of Google

Launch of a new search engine

Return of over $7 billion to shareholders

Partnership with Microsoft

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the revenue growth percentage for Yahoo compared to the industry average?

5% compared to 10%

1% compared to 15%

15% compared to 25%

10% compared to 20%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic move did Starboard suggest for Yahoo?

Launching a new product line

Breaking up the company and merging with AOL

Partnering with Amazon

Acquiring Facebook

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant success for AOL under Tim Armstrong's leadership?

Reduction in workforce

Acquisition of Yahoo

Monetization of patents

Decline in revenue

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two distinct businesses Yahoo is developing according to the discussion?

Financial services and real estate

E-commerce and cloud computing

Social media and hardware

Content and traditional search/advertising