EE Unveils ÷Quadruple Play

The video discusses the innovative ETV service, which integrates free-to-air channels and over-the-top services like YouTube into a package for existing customers. ETV allows users to watch content on multiple devices and use smartphones as remotes. The video highlights the shift in media consumption towards mobile devices and the strategic changes this necessitates. ETV aims to stay ahead of competitors by offering unique features and collaborating with partners. Success will be measured by broadband customer growth and loyalty.

What percentage of content consumed in Britain is from free-to-air channels?

• 50%

• 60%

• 70%

• 80%

What is one of the unique features of the ETV service?

• It allows for unlimited device connections.

• It offers a free subscription to all users.

• It enables the use of smartphones as remote controls.

• It provides exclusive sports content.

What has been a surprising trend in media consumption?

• Increased use of desktop computers for video.

• Rise in TV consumption on smartphones and tablets.

• Preference for radio over TV.

• Decline in mobile device usage.

How does the company plan to measure the success of the ETV service?

• By the amount of sports content streamed.

• By the number of devices connected.

• By the number of new broadband customers.

• By the total hours of content watched.

What is the company's strategy to stay ahead of competitors?

• Offering free services to all users.

• Focusing solely on sports content.

• Reducing the number of available services.

• Continuously innovating and introducing new products.