ESPN Was Anxious to Get NBA Deal Done: President Skipper

The transcript discusses a significant rights deal, emphasizing the importance of holding a strong portfolio in a competitive market. The negotiation process began on February 2nd and involved straightforward discussions without posturing. The deal includes international rights and plans for new digital products. Financial details are not fully disclosed, but an increase in payment is confirmed.

What was the significance of the deal that started on February 2nd?

• It was the smallest deal in recent years.

• It was a routine agreement with no special importance.

• It was the largest deal to be done for a number of years.

• It was a deal that was quickly finalized.

How did Adam Silver approach the negotiation process?

• He was aggressive and often yelled.

• He was straightforward and avoided posturing.

• He was indifferent to the outcome.

• He frequently changed his priorities.

What was a key component of the deal discussed in the third section?

• Exclusivity in European markets.

• Expansion of rights in Latin America and other regions.

• Reduction in digital content offerings.

• Focus solely on traditional television platforms.

What was the approach towards mobile platforms in the deal?

• They were considered unimportant.

• They were a key focus for growth.

• They were only a minor consideration.

• They were excluded from the deal.

What can be inferred about the financial aspect of the deal?

• The payment remained the same as previous contracts.

• There was a decrease in payment.

• The financial details were not discussed.

• There was an increase in payment.