Passport Won't Save BlackBerry From the Brink: Kedrosky
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Business, Architecture
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main factor supporting BlackBerry's stock value according to the first section?
Innovative marketing strategies
Intellectual property portfolio
Strong brand loyalty
High hardware sales
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does the BlackBerry Passport compare to the current market trends?
It is leading the trend towards touch keyboards
It is the most popular device in the market
It is a bit outdated compared to modern devices
It aligns perfectly with consumer preferences
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant challenge for the BlackBerry Passport in today's market?
High production costs
Competition from consumer-centric phones
Heavy reliance on outdated technology
Lack of a touch keyboard
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy is John Chen employing to improve BlackBerry's situation?
Increasing marketing budget
Expanding into new markets
Cutting costs and playing brinksmanship with investors
Focusing solely on hardware development
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What future plan does BlackBerry have to potentially boost its market presence?
Reducing the price of existing devices
Acquiring a competitor
Unveiling a new device at the Mobile World Congress
Launching a new marketing campaign
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