The Growth Spurt for Sprouts Farmers Market

Sprouts was founded in 2002 to make healthy food affordable for everyday shoppers. The company has grown from one store to over 190 across 10 states, focusing on the underserved middle-income consumer. Sprouts transitioned from a private to a public company, acquiring Henrys and Sunflower organizations. Its main competitors are traditional grocery stores, with a strategy targeting middle-income consumers. Sprouts' fresh produce pricing is 20-30% below supermarkets, appealing to a broad customer base.

What was the primary mission of Sprouts Farmers Market when it was founded in 2002?

• To make healthy food choices affordable for everyday shoppers

• To focus solely on online sales

• To cater to high-income earners

• To compete directly with Whole Foods

Which type of store does Sprouts consider its primary competitor?

• Farmers markets

• Traditional grocery stores

• Online grocery stores

• Specialty food retailers

What significant change did Sprouts undergo after acquiring the Sunflower Organization?

• It stopped selling organic products

• It went public

• It expanded internationally

• It became a private company

How much of Sprouts' total store sales is represented by fresh produce?

• 10%

• 25%

• 50%

• 75%

Why does Sprouts price its fresh produce significantly lower than traditional supermarkets?

• To focus on high-income consumers

• To attract everyday grocery shoppers

• To reduce inventory costs

• To compete with online retailers