Rolex Buys Bucherer

Rolex, the world's largest luxury watchmaker, is shifting its retail strategy by planning to own its stores, which raises questions about its relationship with authorized dealers. Despite having a store in Geneva, Rolex's expansion through Watches of Switzerland could impact market dynamics, as used Rolex watches are currently more valuable than new ones due to high demand and limited supply.

What is the main concern regarding Rolex's decision to own its own stores?

• It might lead to a decrease in watch quality.

• Rolex may prioritize its own stores over authorized dealers.

• Rolex might stop producing certain watch models.

• It could result in higher prices for Rolex watches.

How does the video describe Rolex's current store situation in Geneva?

• Rolex plans to close its Geneva store.

• Rolex has one store in Geneva.

• Rolex has multiple stores in Geneva.

• Rolex has no stores in Geneva.

What challenge does Rolex face in expanding its retail presence?

• Competing with other luxury brands.

• Finding suitable locations for new stores.

• Training staff for new stores.

• Managing a large chain of stores.

Why are used Rolex watches often more expensive than new ones?

• They are considered vintage.

• There is a long waiting list for new Rolexes.

• They are made with better materials.

• They come with a longer warranty.

What is required to purchase a new Rolex watch?

• Attending a Rolex auction.

• A direct purchase from Rolex's website.

• Knowing an authorized dealer.

• A special membership card.