VOICED : Colombias green gold: from ethical mines to Cannes festival

The video explores the journey of gold from Colombian mines to prestigious awards like the Cannes Film Festival. It highlights the challenges of gold mining, emphasizing ethical practices certified by Fairmined, which avoid harmful chemicals and involve workers as shareholders. The video contrasts this with illegal mining, which funds criminal activities. Efforts to ensure traceability and legality in gold production are discussed, along with the growing demand for sustainable gold in luxury markets, exemplified by brands like Pandora.

What is one of the main challenges faced by miners in extracting gold?

• Transporting gold to international markets

• Competing with other mining companies

• Predicting the exact amount of gold in each ton of earth

• Finding skilled labor for mining

What makes the gold from the Leonora mine special?

• It is the most expensive gold in the world

• It is certified ethical by Fairmined

• It is mined using the latest technology

• It is the largest gold mine in Colombia

What is a significant consequence of illegal mining in Colombia?

• It leads to a decrease in gold prices

• It causes a decline in mining jobs

• It supports armed groups and criminal activities

• It results in a shortage of mining equipment

What responsibility do buyers have in the context of gold sourcing?

• Verifying the ethical sourcing of the gold

• Purchasing gold only from local markets

• Ensuring the gold is the cheapest available

• Avoiding gold from South America

How has Pandora enhanced the value of its products?

• By expanding its product line

• By incorporating gold from the Leonora mine

• By using gold from the largest mine in the world

• By reducing the price of its jewelry