Microsoft CEO Wants to Scale Social Properties the Right Way

The transcript discusses the interest in acquiring TikTok due to its success in short-form video and addresses national security concerns. It then shifts focus to existing social media properties like LinkedIn, Minecraft, Xbox Live, and GitHub, emphasizing the importance of community engagement, internet safety, and dialogue quality. The speaker highlights the strategy of scaling these properties while avoiding unintended consequences.

What was one of the reasons for the interest in acquiring TikTok?

• To develop a new messaging app

• To compete with Facebook

• To address national security concerns

• To expand into long-form video content

Which past acquisition is mentioned as an example of being acquisitive?

• Instagram

• Snapchat

• LinkedIn

• WhatsApp

What is a key focus for the existing social properties?

• Increasing advertising revenue

• Enhancing user interface design

• Ensuring internet safety and quality dialogue

• Expanding into new markets

Which platform is mentioned in relation to community thriving?

• GitHub

• Instagram

• Twitter

• Pinterest

What is a concern mentioned regarding Xbox Live?

• Game development speed

• Subscription costs

• User interface complexity

• Moderation practices