Innovation takes many forms
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Business
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University
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Hard
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the main reason the organization realized it couldn't effectively market the product?
Inadequate skills and competencies
Insufficient execution quality
Lack of a strong brand concept
Poor customer feedback
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why was the product line shifted from North America to Brazil?
Better manufacturing capabilities in Brazil
Higher demand in Brazil
Regulatory challenges in North America
Lower production costs in Brazil
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the outcome of reintroducing the brand in Brazil?
An unprofitable venture
A profitable addition to the product line
A complete failure
A successful large-scale launch
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategic realization did the organization have regarding its greatest asset?
Innovative product design
Sales channel strength
Brand equity for licensing
Manufacturing expertise
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why did the organization choose to license its brand to another company?
To focus on core competencies
To reduce production costs
To leverage another company's quality and skill
To expand into new markets
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