NBCUniversal in Pact for Harry Potter TV Rights

The transcript discusses NBC Universal's strategy to acquire content rights, focusing on big programming like sports and movie franchises. It highlights NBC's plans to leverage its networks and existing relationships, such as with the Harry Potter franchise, to distribute content. The discussion also covers the challenges faced by NBC with declining Olympics ratings and the importance of time-shifted viewing to meet advertiser expectations.

What is the reported cost for NBC Universal's new content acquisition?

• $750 million

• $500 million

• $250 million

• $100 million

Why does NBC Universal believe big movie franchises are valuable?

• They have a short shelf life.

• They are cheaper to produce.

• They are exclusive to NBC Universal.

• They resonate with audiences long after release.

How does NBC Universal plan to utilize the Harry Potter franchise?

• By creating a new TV series.

• By spreading content across its networks.

• By selling the rights to Disney.

• By focusing solely on theme parks.

What is a significant challenge NBC Universal faces with the Olympics ratings?

• High production costs

• Lack of advertiser interest

• Limited digital presence

• Declining overnight ratings

Why is time-shifted viewing important for NBC Universal?

• To increase live viewership

• To meet audience delivery numbers

• To eliminate cable networks

• To reduce production costs