Activate CEO Says Most Won't Pay Full Price for iPhone X

The video discusses the pricing and market dynamics of new iPhone models, highlighting the luxury aspect of high-end phones and the role of carriers in subsidizing costs. It explores consumer decision-making, focusing on monthly payment plans and the impact of pricing confusion on purchase behavior.

What is the starting price of the iPhone 8 Plus as mentioned in the video?

• $699

• $799

• $899

• $999

What is the significance of the iPhone as described in the video?

• A budget-friendly option

• An outdated technology

• A luxury piece and part of a wardrobe

• A basic communication tool

How do most consumers typically pay for their smartphones according to the video?

• With a one-time discount

• By leasing the phone

• Through a two-year plan

• In full upfront

What is a key factor that influences consumer decisions between different phone models?

• The monthly cost difference

• The size of the phone

• The color of the phone

• The brand of the phone

What role does pricing confusion play in consumer purchases?

• It makes consumers buy cheaper models

• It leads to more purchases

• It has no effect on purchases

• It decreases the number of purchases