Mercedes-Benz CFO Wilhelm on Results, Demand, Margins

The transcript discusses the optimism in the auto industry, particularly Mercedes, as it exceeds market expectations in the first quarter. It highlights the strong demand for luxury products, allowing Mercedes to offset higher raw material costs. The geographic outlook shows varied demand across Europe, the US, and China. Mercedes' strategy focuses on luxury and pricing, maintaining strong margins. The company confirms its financial guidance, aiming for the upper end of its margin range.

What was the general sentiment in the auto industry at the start of the year?

• Pessimism due to high raw material costs

• Optimism with strong demand for top-end products

• Neutral with no significant expectations

• Concern over declining market expectations

Which region showed a sluggish performance according to the geographic outlook?

• Europe

• China

• United States

• Australia

What is Mercedes' strategy with the new E Class?

• Expand into electric vehicles

• Reduce production costs

• Focus on budget-friendly vehicles

• Increase luxury play with higher prices

How did Mercedes manage to maintain high margins despite industry price cuts?

• Through strong product substance and market positioning

• By increasing the volume of sales

• By reducing production costs

• Through government subsidies

What is the margin guidance for Mercedes for the full year?

• 16% to 18%

• 14% to 16%

• 12% to 14%

• 10% to 12%