CLEAN : Black South African winemaker shakes up industry

The video discusses the journey of Lena Wines, named after the founder's grandmother, and its operation for three years. It highlights the natural process of wine production, likening it to nurturing a child. The video also covers the challenges and investments involved in starting a wine label and vineyard, emphasizing the gradual process of establishing a supply chain from one's own vineyards.

What is the significance of the name 'Lena' for the wine business?

• It is a traditional name in the wine industry.

• It is the name of the founder's daughter.

• It is a popular wine brand name.

• It is the name of the founder's grandmother.

How does the speaker describe the process of working with wine?

• As a routine business operation.

• As a purely scientific endeavor.

• As a process similar to nurturing a child.

• As a quick and easy task.

What is the speaker's view on the investment needed for starting a wine label?

• It is not necessary to invest much.

• It is a huge investment.

• It is only a moderate investment.

• It requires minimal investment.

What is the typical sequence of starting a wine business according to the speaker?

• Focus on marketing before production.

• Simultaneously start a vineyard and a label.

• Start with a label, then develop a vineyard.

• Start with a vineyard, then create a label.

What does the speaker imply about the timeline for developing a vineyard?

• It is unpredictable and varies greatly.

• It can be done in a few months.

• It is a long and slow process.

• It is a quick process.