What strategy do restaurants often use instead of immediately raising menu prices?
Chipotle Still Has Pricing Power, CFO Hartung Says

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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Find efficiencies
Increase advertising
Expand menu options
Reduce portion sizes
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why did Chipotle raise its prices in the second quarter of last year?
To compete with other restaurants
To cover the cost of raising wages
To increase profit margins
To introduce new menu items
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did customers react to Chipotle's price increase?
They demanded more discounts
They supported the wage increase
They complained about the price hike
They stopped visiting the restaurant
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the typical level of inflation the restaurant industry is used to?
No inflation
Low single-digit inflation
High single-digit inflation
Double-digit inflation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why might franchise organizations struggle more with inflation compared to company-owned restaurants?
They have more employees
They rely on borrowed investments
They have fewer menu options
They are located in more expensive areas
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