VOICED: Young fashion designers make their mark in Beijing

The video discusses the rise of young Chinese designers like Luli and Veigar Wong, who are establishing their brands in a growing luxury market. As China's wealthy seek unique styles, these designers aim to redefine 'Made in China' fashion by focusing on taste and individuality rather than just price. The shift in consumer behavior from imported labels to local designers highlights a new era in China's fashion industry.

What motivated Lulis to return to Beijing and start her own label?

• The desire to be closer to family

• The lack of fashion schools in China

• The growing demand for unique luxury goods in China

• The opportunity to collaborate with international designers

How did the newly rich in China initially use designer clothes?

• To blend in with international trends

• To support local designers

• To express their personal style

• To showcase their financial success

What realization have many wealthy Chinese come to regarding fashion?

• Fashion trends are not important

• Imported labels are superior to local designs

• Style is more important than just the price tag

• Expensive clothes are always the best choice

What is one of the challenges Veigar Wong faces in her business?

• Educating customers about the value of style

• Finding affordable materials

• Competing with international brands

• Expanding her business internationally

What are Lu and Wang hoping to achieve with their fashion brands?

• To collaborate with European designers

• To make Chinese-made clothes more popular

• To focus solely on international markets

• To reduce the cost of luxury goods