Discovery, Viacom Said to Be Eyeing Scripps

The transcript discusses the ongoing consolidation in the media industry, driven by distribution mergers and the rise of cord cutting. It highlights the unique position of Scripps as a family-owned company with high-quality, low-cost programming that appeals to advertisers. The potential for mergers with companies like Viacom and Discovery is explored, considering Scripps' market appeal and the strategic interests of these larger media entities.

What is one reason driving consolidation on the distribution side of the media industry?

• Increased advertising revenue

• Expansion of international markets

• Need for content players to scale up

• Decline in cable subscriptions

How does cord-cutting affect small to mid-size cable operators?

• It enhances their content offerings

• It reduces their operational costs

• It forces them to consider scaling up

• It increases their subscriber base

What is a unique characteristic of Scripps as a company?

• It is a family-owned company

• It focuses on high-cost programming

• It is a publicly traded company

• It primarily targets a male audience

Why are companies interested in acquiring Scripps?

• Its large number of cable channels

• Its focus on sports content

• Its extensive international reach

• Its high-quality programming and loyal audience

What does Viacom's interest in Scripps indicate about its new management?

• They are focusing on reducing costs

• They are confident in their existing businesses

• They are planning to exit the media industry

• They are shifting towards digital content