Marketing - Discrepancy of Assortment

The video tutorial explains the role of distribution channels in connecting producers with consumers, focusing on overcoming the discrepancy of assortment. This discrepancy arises from the difference between the products a producer makes and what consumers want to buy. The tutorial highlights the importance of sorting in distribution, ensuring that consumers have a variety of options to choose from. It emphasizes the need for producers to offer a range of products to meet consumer demands, thereby overcoming the discrepancy of assortment.

What is the primary role of distribution channels in marketing?

• To set product prices

• To advertise products

• To connect producers with consumers

• To produce goods for consumers

What does the discrepancy of assortment refer to?

• The difference in product quality

• The variation in consumer preferences

• The gap between production cost and selling price

• The difference between products made by producers and those desired by consumers

Why is sorting important in distribution channels?

• To reduce production costs

• To enhance product quality

• To increase product variety for consumers

• To limit consumer choices

How can companies overcome the discrepancy of assortment?

• By offering a variety of options and brands

• By limiting distribution channels

• By increasing product prices

• By reducing the number of products offered

What is a key function of sorting in distribution?

• To separate products by price

• To categorize products by quality

• To limit consumer access to products

• To provide a range of options for consumers