Obe Fitness Co-Founders on the Future of Fitness

The Co-CEOs of OBE Fitness discuss their strategy for expanding their subscriber base and adapting to post-pandemic fitness trends. They emphasize the importance of engaging instructors and a hybrid fitness model that combines home workouts with traditional gym experiences. The discussion also covers their pricing strategy, highlighting the value and premium quality of their content compared to competitors.

What is the primary reason OBE Fitness decided to raise capital?

• To expand their subscriber base and team

• To invest in celebrity endorsements

• To develop new fitness equipment

• To open new physical gym locations

How is OBE Fitness adapting to the changing fitness landscape post-pandemic?

• By discontinuing online classes

• By reducing the number of workout modalities

• By offering a hybrid model for both home and gym workouts

• By focusing solely on gym-based workouts

What is a key feature of OBE Fitness's business model?

• Hiring celebrity trainers exclusively

• Incorporating storytelling and personality in workouts

• Offering free classes to all users

• Focusing on low-cost fitness solutions

What is the monthly subscription cost for OBE Fitness?

• $15

• $27

• $34

• $50

What inspires the visual style of OBE Fitness's content?

• Traditional fitness videos

• Nature documentaries

• Contemporary artists like James Tyrrell and Dan Flavin

• Classical art