BMW CEO Sees European Market Slowing in 2017

BMW CEO Sees European Market Slowing in 2017

Assessment

Interactive Video

Business

University

Hard

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The video discusses BMW's significant production and export activities in the US, highlighting its role as a net exporter and the importance of free trade. It covers BMW's global trade strategy, focusing on exports to China and Europe. The performance of Rolls Royce in luxury markets, particularly in the US, China, and Europe, is also examined. Finally, the video addresses the growth of the European car market and its importance to BMW's global sales.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary concern for BMW regarding potential border taxes in the US?

Impact on free trade

Decreased car sales

Loss of market share

Increased production costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which country receives the majority of BMW's exports from the United States?

Germany

China

Mexico

Canada

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does BMW describe its business approach with Rolls Royce customers?

Standardized models

Individualized service

Cost efficiency

Mass production

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the growth trend of the European car market last year according to the transcript?

Decline

Stable

Single-digit growth

Double-digit growth

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of BMW's worldwide sales does Europe account for?

40%

50%

30%

20%