Lincoln's Galhotra Says China Market Very Competitive

What was a significant factor in Lincoln's decision to start local production in China?

• Decreasing production costs

• Investment incentives from the Chinese government

• Immediate market entry

• Building momentum and volume

How does Lincoln view its pricing strategy in the Chinese market?

• To align with brand strength and market demand

• To follow competitors' pricing

• To undercut competition

• As a way to maximize profits

What is a key aspect of Lincoln's competitive advantage in the Chinese market?

• Most advanced technology

• Lowest prices in the segment

• Best dealership and ownership experience

• Largest number of models

What is Lincoln's approach to localization in China?

• Immediate full-scale production of all models

• Focusing solely on imports

• Gradual localization starting with specific models

• Outsourcing production to local manufacturers

How has Lincoln's performance in the US market compared to the overall luxury market?

• Lincoln's sales have declined

• Lincoln's growth has outpaced the luxury market

• Lincoln's sales have remained flat

• Lincoln's growth has been slower than the luxury market