Lamborghini CEO Doesn't See Trade War Effects, Urges Prudence

The transcript discusses Lamborghini's strategic direction towards hybrid vehicles in response to electrification trends and legislation. It highlights the spending behavior of wealthy consumers, noting strong demand and personalization trends. Lamborghini aims to stabilize production around 8,000 cars annually, balancing market demands and maintaining brand value. The company is cautious about potential impacts from global events like trade wars and Brexit, emphasizing a balanced market strategy across regions.

What is Lamborghini's approach to the trend of electrification?

• To fully switch to electric vehicles immediately

• To ignore it and focus on traditional engines

• To wait for other companies to lead the way

• To adopt hybrid technology while being unique in its application

How is the demand for Lamborghini cars described in the current market?

• Weak and declining

• Stable with no growth

• Unpredictable and volatile

• Strong with a focus on personalization

What is Lamborghini's production target for the coming years?

• To stop production temporarily

• To significantly increase production beyond 10,000 cars

• To stabilize around the current production level of over 8,000 cars

• To reduce production to create exclusivity

What is Lamborghini's strategy to handle potential global economic impacts?

• To increase prices to offset potential losses

• To cut costs and reduce production

• To diversify and balance across different markets

• To focus solely on the American market

What is the potential impact of trade wars and Brexit on Lamborghini's market?

• Complete halt in production

• Significant negative impact

• No impact observed so far

• Positive impact due to increased demand