Why InMobi CEO Tewari Is Excited Over Acquisition of AerServ

The video discusses the acquisition of Air Service by InMobi, highlighting its significance in the mobile video advertising space. The acquisition enhances InMobi's capabilities, particularly in programmatic advertising, and is expected to benefit customers globally. The video also covers InMobi's successful strategy in China, emphasizing localization and plans to expand the platform further in Asia. The acquisition is seen as a major step in scaling InMobi's global presence.

What is the primary reason the acquisition of Air Service is considered a game changer?

• It focuses on traditional advertising methods.

• It reduces advertising costs significantly.

• It introduces new mobile video games.

• It enhances capabilities in programmatic advertising.

What strategy did the company use to successfully enter the Chinese market?

• Implementing global policies strictly.

• Localizing operations to fit the Chinese market.

• Partnering with only U.S. companies.

• Focusing solely on online platforms.

Why is it challenging for tech companies to enter the Chinese market?

• Because of strict localization requirements.

• Due to high advertising costs.

• Due to lack of interest in technology.

• Because of the dominance of local companies.

What is the company's plan for the mobile video platform in China?

• To limit expansion to Europe.

• To develop traditional advertising methods.

• To launch the first of its kind in China and Asia.

• To focus only on the U.S. market.

What allows the company to quickly scale its acquisitions?

• Its focus on local markets only.

• Its global scale and presence.

• Its limited technological capabilities.

• Its reliance on traditional media.