Starbucks CEO Johnson Is 'So Bullish' on China for the Long-Term

The transcript discusses Starbucks' growth strategy focusing on customer experience, new beverages, and digital relationships. It highlights the popularity of cold beverages, with over 50% of sales being cold drinks. The delivery service, in partnership with Uber Eats and Alibaba, is explained as a convenience strategy. Starbucks' success in China is attributed to adapting their strategy to local culture and market conditions.

What are the three main drivers of Starbucks' growth strategy in the US?

• Focusing on hot beverages, reducing staff, cutting costs

• Reducing prices, expanding menu, increasing store hours

• Elevating store experiences, new beverages, digital relationships

• Introducing loyalty programs, reducing store numbers, focusing on tea

What percentage of Starbucks beverages sold in the US are cold?

• Exactly 50%

• Around 40%

• Over 50%

• Less than 30%

Which companies does Starbucks partner with for delivery services in the US and China?

• DoorDash and JD.com

• Postmates and Baidu

• Grubhub and Tencent

• Uber Eats and Alibaba

Why is the average ticket size higher for Starbucks delivery orders?

• Delivery orders include a mandatory tip

• Prices are higher for delivery items

• Orders are often grouped for multiple people

• Delivery fees are included

What cultural aspect is Starbucks introducing its coffee to in China?

• A juice-drinking culture

• A coffee-drinking culture

• A tea-drinking culture

• A soda-drinking culture