VOICED: American fashion designers set out to conquer Paris

The video discusses the reputation and characteristics of American fashion, highlighting its organic and authentic nature. It explores the impact of the economic crisis on American designers, prompting them to expand globally, particularly to Europe. The focus is on a market segment just below luxury brands, with a strategy that is proving successful. The strong euro against the dollar makes it an opportune time for American designers to establish themselves in Europe, with no plans to retreat.

What has motivated independent American fashion creators to explore international markets?

• The popularity of leather jackets

• A desire for more luxury brands

• A lack of creativity in the US

• The economic crisis

How is American fashion described in terms of its style and approach?

• Extravagant and bold

• Cluttered and luxurious

• Formal and traditional

• Organic and authentic

Which market segment is American fashion currently targeting in Europe?

• Luxury brands like Gucci

• A segment just below luxury brands

• Mainstream fashion

• Budget-friendly fashion

Why is the timing considered perfect for American designers to enter the European market?

• The euro is strong against the dollar

• American fashion is becoming more formal

• There is a decline in European fashion

• American designers are focusing on luxury brands

What is the long-term goal of American designers in Europe?

• To focus solely on Paris

• To create a lasting presence

• To establish a temporary presence

• To return to the US market