VOICED : Starbucks opens first Indian

The transcript discusses Starbucks' entry into the Indian market, highlighting the excitement and demand from customers. It details the partnership with Tata Coffee, focusing on locally sourced and roasted coffee. The aim is to create a unique coffee experience in India that does not currently exist.

What was the initial reaction from customers regarding Starbucks opening its first store?

• Confusion

• Indifference

• Excitement and demand

• Disappointment

What is a key aspect of Starbucks' partnership with Tata Coffee?

• Focusing on tea production

• Using locally sourced and roasted coffee

• Avoiding local partnerships

• Importing coffee from abroad

Where is the coffee for Starbucks stores in India sourced from?

• Brazil

• Colombia

• Tata Coffee plantations

• Ethiopia

What unique experience is Starbucks aiming to create in India?

• A bookstore café

• A fast-food chain

• A locally sourced coffee experience

• A traditional Indian tea house

How does Starbucks plan to differentiate its stores in India?

• By offering only international coffee blends

• By creating an experience that doesn't currently exist

• By focusing solely on online sales

• By reducing the number of stores