UFC's Dana White Wouldn't Give Up, Emanuel Says

The transcript discusses the impact of COVID-19 on the entertainment industry, particularly TV and movie production, which saw a significant decline. Firms initially responded by cutting costs and staff. However, they adapted by finding new ways to operate, such as the creation of Fight Island for UFC events. This innovative approach allowed the continuation of sports events during the pandemic, showcasing the resilience and adaptability of the industry.

What was one of the first actions taken by firms in response to the COVID-19 pandemic?

• Increase production

• Cut costs and put people on hiatus

• Expand into new markets

• Hire more staff

How did the firm manage to recover a significant portion of its economics during COVID-19?

• By adapting in the representation and event sectors

• By launching new TV shows

• By reducing the number of events

• By focusing on digital marketing

What was Dana's unique request to continue hosting fights during the pandemic?

• To host virtual fights

• To collaborate with other sports

• To find an island for hosting fights

• To build a new stadium

Where was Fight Island set up to host UFC events during the pandemic?

• Las Vegas

• New York

• London

• Abu Dhabi

What was the impact of setting up Fight Island on the sport?

• It catapulted the sport during a difficult time

• It led to a decline in viewership

• It caused financial losses

• It was not well-received by fans