How Big Will Disney's 'Rogue One' Be?

Disney plans to release a Star Wars film annually until 2020, alternating between traditional trilogies and standalone films. Rogue One, a standalone film, is expected to perform well financially, though not as spectacularly as The Force Awakens. Disney is managing expectations for merchandise sales, anticipating a decline due to new characters and plotlines. Future projects include a Han Solo film. The strategy is compared to Marvel's successful approach to superhero films.

What is Disney's strategy for releasing Star Wars films?

• Alternating between traditional trilogies and standalone films

• Releasing all films simultaneously

• Focusing only on standalone films

• Releasing a new film every two years

What is the expected worldwide earnings for Rogue One to be considered profitable?

• $500 million

• $800 million

• $1 billion

• $2 billion

How does Disney's expectation for Rogue One's opening compare to previous Star Wars films?

• It is expected to be the second highest December opening

• It is expected to have a moderate opening

• It is expected to underperform

• It is expected to be the highest opening ever

What challenge does Disney face with Rogue One's merchandising?

• Competing with Marvel's merchandise

• Introducing new characters and plotlines

• Reducing production costs

• Exceeding the success of Force Awakens

What is a key factor in Marvel's continued success according to the transcript?

• Keeping stories fresh

• Focusing on a single superhero

• Releasing fewer films

• Avoiding humor in films