S'well CEO's 'Wild Ride' to $100 Million in Sales

The transcript details the journey of S'well, a company founded with personal savings to promote sustainable water bottles. It covers the initial challenges, rapid growth, and scaling issues faced by the company. The launch of a new product line, Sip by S'well, aimed at a different customer base, is also discussed. The company remains self-funded, with future plans for potential partnerships to enhance growth. The founder reflects on the balance between plastic and S'well bottles in the market, emphasizing ongoing education and progress.

What was the initial investment made by the founder to start S'well?

• $10,000

• $30,000

• $50,000

• $100,000

What was one of the main challenges S'well faced as it grew rapidly?

• Lack of customer interest

• Outgrowing their office and systems

• Insufficient product variety

• High production costs

What was the purpose of launching the Sip by S'well line?

• To offer a more expensive product

• To target a different type of customer

• To replace the original S'well bottles

• To focus on corporate sales

How many S'well bottles does the average customer own?

• Two

• Three

• Seven

• Five and a half

What is the current ownership status of S'well?

• Owned by a large corporation

• Partially owned by venture capitalists

• Self-funded with no outside investors

• Publicly traded