CLEAN : Apple cannot break new ground with

CLEAN : Apple cannot break new ground with

Assessment

Interactive Video

Information Technology (IT), Architecture

10th Grade - University

Hard

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The transcript discusses Apple's realization of the iPhone 5's deficiencies, particularly its lack of 4G compatibility. It highlights the challenge of meeting consumer expectations for innovation and Apple's strategy of market segmentation. The transcript also addresses Apple's difficulties in penetrating the Chinese market due to the iPhone 5C's high price point.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the main deficiencies of the iPhone 5 according to the video?

Lack of 4G compatibility with many networks

Poor camera quality

Limited battery life

High production cost

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it challenging for Apple to meet consumer expectations every year?

Because groundbreaking breakthroughs are not always possible

Due to the high cost of innovation

Because of increasing competition

Due to limited resources

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Apple managed to maintain its premium brand appeal?

By focusing only on high-end products

By limiting product availability

By offering products at different price points

By reducing prices

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy has Apple used to target different market segments?

Focusing on a single product line

Reducing production costs

Segmenting the market with varied product lines

Offering discounts

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major barrier for Apple's iPhone 5C in the Chinese market?

High price point

Insufficient marketing

Lack of brand recognition

Limited features