Six Flags Aims for 10 Parks in 10 Years in China

Six Flags Aims for 10 Parks in 10 Years in China

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the potential for theme park growth in China, highlighting the market's under-penetration compared to the US. Despite competition from Disney, Wanda, and DreamWorks, there is confidence in the market's capacity to accommodate multiple parks. The focus is on increasing the thrill factor to differentiate from competitors, with plans to introduce world-record rides. Expansion plans include opening 10 parks in 10 years, leveraging partnerships and licensing to achieve this goal.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason for the opportunity to expand theme parks in China?

The success of parks in the US

The popularity of thrill rides

The presence of international competitors

The large population and limited number of parks

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do theme parks in the US manage to coexist in small areas?

By collaborating on marketing

By reducing ticket prices

By filling different niches

By offering similar attractions

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did psychographic studies reveal about Chinese visitors' preferences for theme park rides?

They prefer traditional attractions

They prefer family-friendly rides

They want more thrill rides

They are not interested in world records

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What lesson was learned from Hong Kong Disneyland regarding ride intensity?

Chinese visitors prefer less intense rides

Thrill rides should be avoided

Chinese visitors are ready for more thrilling rides

Intense rides are not popular anywhere

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the goal for the number of theme parks to be opened in China over the next decade?

15 parks

10 parks

5 parks

20 parks