Marketing - What is a Product?

The video tutorial discusses the 4Ps of marketing, focusing on the concept of a product. It defines a product as anything provided by a seller to meet consumer needs, including goods, services, and combination products. Examples such as physical items, services like car repairs, and combination products like dining at a restaurant are used to illustrate these concepts.

What is the primary focus of the 4 Ps in marketing?

• Product

• Place

• Price

• Promotion

How can a product be defined in a simpler way?

• As anything a buyer pays for

• As a service provided for free

• As a physical item only

• As a promotional tool

Which of the following is an example of a service?

• A book from a store

• A car repair

• A loaf of bread

• A piece of furniture

What is a combination product?

• A product that is free of charge

• A mix of goods and services

• A product that is only a service

• A product that is only a good

In a restaurant, what represents the service aspect of a combination product?

• The food itself

• The restaurant's location

• The menu design

• The cooking and serving