CLEAN : Super sensory sports clothing on show at W

The video discusses the development of smart shirts that can monitor body temperature and heart rate to enhance athletic performance. The speaker shares their observation of the widespread use of wearable devices and their decision to integrate these devices directly into fabric. The video also touches on the challenges faced in embedding technology into products and the innovative solutions developed to overcome these challenges.

What is the primary function of the smart shirt mentioned in the video?

• To change colors based on mood

• To sense body temperature and heart rates

• To play music

• To provide GPS navigation

How does the smart shirt help players?

• By offering language translation

• By managing their performance

• By providing real-time weather updates

• By giving cooking recipes

What inspired the integration of devices into the fabric?

• A celebrity endorsement

• A government mandate

• Observing many people using wearable devices

• A new fashion trend

What was the main limitation of the existing products before the innovation?

• They were not available in stores

• They were not embedded into the system

• They were too expensive

• They were not fashionable

What is the key innovation discussed in the third section?

• Launching a new marketing campaign

• Creating a new type of fabric

• Embedding functionalities directly into the system

• Developing a new smartphone app