Russian Economy Turns Achilles Heel for Nike and Adidas

The video discusses the market strategies of Nike and Adidas, focusing on their exposure to international markets, particularly Russia. Nike benefits from earning in dollars and has limited exposure to Eastern Europe, while Adidas faces challenges due to its significant international revenue and plans in Russia. The video also highlights the impact of the Russian market on both companies and the potential growth in emerging markets. The upcoming World Cup in Russia presents opportunities for brands like Adidas.

Which two brands are discussed as leading global sports apparel companies?

• Puma and Reebok

• Asics and Skechers

• Nike and Adidas

• Under Armour and New Balance

What percentage of Nike's revenue comes from Central and Eastern Europe?

• 14%

• 20%

• 4%

• 10%

What was Adidas's plan for store expansion in Russia before it changed?

• Close 100 stores

• Close 50 stores

• Open 100 new stores

• Open 50 new stores

What is the expected growth rate for emerging markets next year?

• 2%

• 4.5%

• 7%

• 10%

Which event in 2018 was seen as a significant opportunity for brands in Russia?

• The Olympics

• The NBA Finals

• The FIFA World Cup

• The Super Bowl