VOICED : Lincoln Cadillac struggle

The video discusses the Lincoln MK6, Ford's latest luxury vehicle, and its role in the competitive luxury car market. It highlights the dominance of European brands like BMW and Mercedes, with Japan's Lexus also leading. Despite efforts by American brands like Lincoln and Cadillac, they lag behind in sales and design. The US market remains challenging, prompting a shift in focus to China for growth opportunities.

What is the main challenge faced by American luxury car brands according to the video?

• European market dominance

• Lack of innovation

• Limited customer base

• High production costs

Which luxury car brands are mentioned as the top two in the world?

• Lexus and Lincoln

• Cadillac and Bentley

• Audi and Jaguar

• BMW and Mercedes

How did Lincoln's sales perform in 2012?

• Increased by 23%

• Remained stable

• Decreased by 4%

• Increased by 4%

What is the price range of Bentley's latest model as mentioned in the video?

• $150,000

• Over $200,000

• $100,000

• $50,000

What market are American luxury brands turning to for growth?

• Indian market

• European market

• Japanese market

• Chinese market