NIU Technologies CEO on China Challenges, Expansion

The video discusses the impact of COVID-19 on sales, highlighting a significant decline in Q1 due to the pandemic's resurgence. Despite this, there is optimism for a post-COVID recovery, driven by the growing demand for electric scooters as a safe transportation method. The company is expanding its product portfolio internationally, receiving positive feedback and achieving significant sales growth. Challenges such as rising raw material costs, particularly lithium, are addressed by introducing new products with improved features to offset costs. Future opportunities lie in the increasing adoption of electric vehicles in urban mobility, both in China and internationally.

What was the main challenge faced by the company in the first quarter?

• Supply chain disruptions

• Resurgence of COVID-19

• Increased competition

• Lack of consumer interest

How did the company plan to offset the increase in raw material costs?

• By halting international expansion

• By increasing retail prices

• By cutting employee wages

• By reducing production

Which new product category was mentioned as receiving positive feedback internationally?

• Electric skateboards

• Electric bicycles

• Electric mopeds

• Electric cars

What trend is driving the growth of electric scooters in China?

• Increased urban mobility needs

• Decreasing battery costs

• Rising fuel prices

• Government subsidies

What is the expected impact of post-COVID trends on personal transportation in Europe and the United States?

• Decrease in demand for public transport

• Stagnation in transportation needs

• Shift towards shared mobility solutions

• Increase in demand for personal vehicles