Olympics Could Have Negative Effect on Tourism

The transcript discusses the anticipated impact of the 2012 Olympic Games on London's tourism industry. Despite initial promises of economic boosts, a significant decline in visitor numbers is expected due to the 'displacement effect,' where tourists interested in London itself are deterred by the Olympic crowd. This trend has been observed in previous Olympic cities over the past 25 years. In response, a global campaign titled 'Limited edition London' is planned to promote the city's attractions and mitigate the downturn. The transcript highlights the need for strategic action to capitalize on the Olympic opportunity.

What was the initial expectation for London's tourism industry during the 2012 Olympic Games?

• A slight increase in tourist numbers

• No change in tourist numbers

• A decrease in tourist numbers

• A significant increase in tourist numbers

What is the 'displacement effect' in the context of the Olympic Games?

• A shift in tourist interest from sports to cultural events

• An increase in local tourism

• An increase in international visitors

• A decline in regular tourism due to the focus on sports events

How long could the displacement effect impact tourism in London?

• For six to seven months

• Only during the games

• For the entire year

• For a few weeks before and after the games

What is the purpose of the 'Limited Edition London' campaign?

• To focus on local tourism only

• To discourage tourists from visiting during the games

• To promote sports events in London

• To attract more tourists by showcasing events in the city

What opportunity does the tourism industry have during the Olympic Games?

• To focus solely on local visitors

• To increase prices for all services

• To leverage the games for long-term tourism benefits

• To close down during the games