How Wal-Mart Plans to Battle Amazon

How Wal-Mart Plans to Battle Amazon

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Wayground Content

FREE Resource

Marc Laurie, founder of jet.com, is working to enhance Walmart's e-commerce capabilities to compete with Amazon. Walmart has seen significant growth in its e-commerce sector, surpassing industry averages. Laurie has implemented strategies such as broadening marketplace selection and acquiring smaller companies to boost product offerings and talent. He applies lessons from his Amazon experience, focusing on empowering entrepreneurs. While Walmart may not unseat Amazon, it aims to create a sustainable e-commerce business, leveraging strengths in groceries and apparel.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary goal of Marc Laurie after Walmart acquired jet.com?

To merge jet.com with Amazon

To focus solely on physical store sales

To help Walmart challenge Amazon's retail dominance

To expand jet.com independently

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Marc Laurie focus on acquiring smaller companies for Walmart?

To focus on luxury brands

To reduce operational costs

To increase product selection and hire skilled entrepreneurs

To eliminate competition

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one key lesson Marc Laurie took from his experience at Amazon?

The importance of maintaining a small team

The need to empower acquired startups

The value of focusing on physical stores

The necessity of reducing product variety

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which category does Walmart have a strong potential to lead against Amazon?

Electronics

Groceries

Books

Home appliances

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main challenge for Walmart in the e-commerce space according to the discussion?

To create a sustainable and profitable e-commerce business alongside Amazon

To reduce its online presence

To completely replace Amazon

To focus only on physical store sales