Asahi Calls Last Drinks on Tsingtao

The video discusses the strategic investment made by a brand to enter the Chinese market in 2009. Initially aimed at gaining a foothold, the investment has not yielded the expected results, leading to a shift towards a financial investment strategy. The brand faces challenges due to changing consumer preferences and market positioning. The discussion also touches on the potential for future strategic partnerships to aid in global expansion.

What was the primary goal of the initial investment in the Chinese market around 2009?

• To gain access to the Chinese market

• To establish a manufacturing plant

• To launch a new product line

• To collaborate with local brands

How has the nature of the investment changed over time?

• From financial to strategic

• From strategic to financial

• From local to international

• From profitable to loss-making

In which region is the brand still popular despite challenges in China?

• Hong Kong

• Guangzhou

• Shanghai

• Beijing

What is one of the challenges the brand faces in the Chinese market?

• Lack of brand recognition

• Changing consumer tastes

• Government regulations

• High production costs

What type of partner is the company considering to help expand globally?

• A marketing agency

• A local distributor

• A strategic partner

• A financial investor