NRF CEO Says U.S. Retailers Flipping Suppliers 'Unrealistic'

The transcript discusses the complexity and sophistication of the supply chain, emphasizing that flexibility is limited due to long-standing partnerships. It highlights the impact of tariffs on American life, noting that tariffs are essentially taxes paid by American consumers and businesses. The discussion also raises concerns about a potential trade war, citing past examples like the spike in washing machine prices due to tariffs on aluminum and steel.

What is a major challenge for retailers when adapting to changes in the supply chain?

• Lack of technology

• Long-standing relationships and standards

• High transportation costs

• Insufficient workforce

How might tariffs of significant magnitude affect American life?

• They will only impact the technology sector

• They will only affect imported goods from Europe

• They could touch every aspect of American life

• They will have no effect on consumer prices

What was one observed effect of tariffs on aluminum and steel?

• Lower food prices

• Decrease in car prices

• Reduction in construction costs

• Increase in washing machine prices

Who ultimately bears the cost of tariffs according to the discussion?

• American consumers and businesses

• Chinese manufacturers

• Middle Eastern oil producers

• European exporters

What is a potential economic impact of escalating tariffs on goods from China?

• Decrease in domestic production

• Substantial economic impact on American consumers

• Significant economic growth

• Increased foreign investment