Katy Perry Uses Spotify to Sell Album

The transcript discusses Spotify's past issues with artists like Taylor Swift, who criticized the platform for not fairly compensating artists. In response, Spotify has engaged in a 'listening tour' to improve relations with artists and the music industry. The company is investing in marketing to enhance its image and attract more users, despite not yet being profitable. Spotify aims to become a sustainable and profitable enterprise as it plans to go public.

What was the main reason for Taylor Swift's refusal to offer her album on Spotify in 2014?

• She wanted to promote her album exclusively on YouTube.

• She was against digital music streaming.

• She felt Spotify was not compensating artists fairly.

• She had an exclusive deal with Apple Music.

What strategy did Spotify adopt to improve its relationship with artists?

• They increased subscription prices.

• They launched a new music streaming app.

• They went on a 'listening tour' to engage with artists.

• They stopped offering free music streaming.

How does Spotify aim to benefit artists through its platform?

• By providing data to help reach new and existing users.

• By offering exclusive album releases.

• By offering free concert tickets to artists.

• By reducing subscription fees for artists.

What is one of the financial challenges Spotify faces?

• They have not been able to generate any sales.

• They have been losing money every year despite high sales.

• They have been unable to attract new users.

• They have too many competitors in the market.

What is Spotify's goal regarding its business model?

• To offer only paid music services.

• To become the largest free music service.

• To maintain its current growth rate.

• To become a profitable and sustainable enterprise.