Xiaomi's Rebound Came After Introducing Physical Shops

The video discusses a company's shift from an online-only business model to incorporating physical retail stores. Initially, the company thrived by selling directly to consumers online, bypassing traditional retail channels. However, due to market changes and competition, they opened over 100 stores, which improved sales but raised concerns about long-term sustainability. The discussion highlights the challenges of maintaining profit margins and the potential risks of expanding to 1000 stores by 2019 amidst fierce competition.

What was the initial strategy of the company to sell its products?

• Through television marketing

• Via third-party distributors

• Directly to consumers online

• Through physical retail stores

What change did the company make to its business model to improve sales?

• They started selling through telcos

• They partnered with other brands

• They opened physical stores

• They reduced their product prices

How many stores did the company open to boost its sales?

• Over 50 stores

• Over 100 stores

• Over 120 stores

• Over 200 stores

What is a major concern regarding the company's new business strategy?

• The decrease in product quality

• The lack of online presence

• The high cost of maintaining physical stores

• The limited product range

What challenge does the company face in sustaining its new strategy?

• Limited product innovation

• Increasing competition from other brands

• Lack of customer interest

• Insufficient marketing budget