UK - Mahathir And Major Hold Talks

What is the primary purpose of promotion in a business context?

• To improve supply chain efficiency

• To increase product visibility

• To reduce production costs

• To enhance employee satisfaction

Which of the following is a common strategy used in promotion?

• Product diversification

• Direct marketing

• Market segmentation

• Price skimming

Which method is often used to directly engage with potential customers?

• Public relations

• Direct mail

• Product bundling

• Cost leadership

How does effective promotion impact consumer behavior?

• It complicates purchasing decisions

• It decreases brand loyalty

• It increases brand awareness

• It reduces product demand

What is a potential outcome of a successful promotional campaign?

• Higher production costs

• Lower employee morale

• Increased customer retention

• Decreased market share