Apple Struggles to Get iPhone X to Market

Apple Struggles to Get iPhone X to Market

Assessment

Interactive Video

Business

University

Hard

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The video discusses Apple's challenges in producing the iPhone 10, focusing on the balance between quality and quantity. It highlights the concessions made by Apple regarding supplier specifications and the precision required in component manufacturing. The video also examines the dependency of suppliers on Apple and the improvements in yield for the dot projector component, which is crucial for the iPhone's functionality.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Apple faces in the production of the iPhone 10?

Balancing quality and quantity

Finding new suppliers

Reducing production costs

Increasing marketing efforts

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it crucial for suppliers to focus on getting the product right rather than just getting it out quickly?

To ensure their financial stability

To maintain a good relationship with Apple

To reduce production time

To increase their market share

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the chart in the video illustrate about Apple suppliers?

Their reduction in production costs

Their increasing independence from Apple

Their dependency on Apple for revenue

Their growth in the global market

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the term 'yield' in the context of iPhone 10 production?

The cost of production

The percentage of usable components

The quality of marketing

The speed of production

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the yield percentage for the dot projector component changed?

It has decreased to below 20%

It has increased to above 50%

It has remained constant

It has fluctuated unpredictably